Kenneth Loo, founder of kenwerks, inc; began his career at Dolce & Gabbana in Milan. He has held key marketing positions at fashion, retail, and media mega-brands such as Ben Sherman, Blue Marlin, Sports Illustrated, Q Media and LASC. Most recently, Ken was West Coast Director of Turner Public Relations, directing major accounts such as K-Swiss, Howe and Australia Luxe Collective. Ken is known equally well for his fashion-forward savvy and his aggressive, unified approach to brand-building.
kenwerks exists to provide a solution for companies needing seasoned marketing expertise but lacking the workload or budget to employ an in-house director of marketing. kenwerks covers all the bases, from advertising to pr to promotions, working with the client's team to leverage its resources and execute big initiatives.
In the current economic climate, an outsourced director of marketing can leverage a company's marketing budget much more effectively than an employee with limited experience and a narrow job description. Since its inception, kenwerks has worked closely with both established and emerging brands.
Ken lives in between Los Angeles, New York and all parts in between with his Shiba Inu, aka The Fonz, who appears throughout our blog.
John Jones joined the team at Kenwerks as ourVice President in 2012. John joins us from MR Magazine where he served as Fashion Director for nearly eight years. Originally from Pennsylvania, John Jones moved to NYC to attend the Fashion Institute of Technology (he’s currently the president of FIT’s Alumni Association), finally landing his first job at fashion retailing legend Charivari. He moved on to public relations, advertising and marketing positions both at agencies and in-house, working on such varied brands as J.G. Hook, Raffi Linea Uomo, Eileen West, the Italian Trade Commission, Architectural Digest and Dwell magazines.
“Working at MR was the equivalent of getting an MBA in menswear,” says Jones. “I felt privileged to have had insider access to industry leaders on both the retail and vendor side of the equation, writing about nearly all aspects of the industry from tailored clothing to accessories; luxury to mass market...not to mention the fun and chaos of producing the magazine’s photo shoots. I’m ready for a new challenge and am looking forward to starting the next chapter of my career at Kenwerks.”
Kate Rose took a nontraditional route to finding her niche in the field of Public Relations. After graduating from UCLA with a Bachelor of Science degree, she recognized her passion for understanding the environment was focused more on connecting with the people in it. As an account manager at The Narrative Group, Kate worked with a wide range of popular lifestyle and fashion brands including Barry's Bootcamp, Aerial7 Headphones and FlipOut Sandals. Kate also helped orchestrate media coverage for large scale events including the 2011 Global Action Awards and McDonald's McBites Launch Party. Born and raised in Southern California, Kate brings a laid back attitude to the team matched with a hunger to succeed. On her free time, Kate loves to travel, shop and relax with her mini schnauzer-poodle mix, Abby.
Entertainment Marketing Director Jennifer Gomez has always had a deeply rooted passion for the fashion industry. Her love for celebrities and music drove her to move to Los Angeles in 2010 and pursue her dreams. Her work experience as the Visual Standards Director for Bebe, Inc. and Fashion Accessories Merchandiser for Bloomingdales developed her obsession with the fashion industry. She joined the Kenwerks team in 2010 and quickly excelled in developing relationships with key Hollywood stylists, celebrity trend setters and style icons.
JAKE PEGLER MORGAN
Jake Pegler Morgan joins the Kenwerks team as new Menswear Account Director. An FIT graduate, Jake has seven-plus years of diverse experience in menswear public relations and marketing.
Starting as an Apprentice Publicist at Diesel USA, Jake quickly transitioned to agency side as a Junior Publicist at Industry Publicity (Vivian Westwood, IMPROVD) before taking a one year break from the industry to work as a Pre-K Teacher. Jake returned to the Menswear industry as Fashion Assistant at GQ Magazine under Fashion Director Jim Moore, then as Menswear Publicist at Kaleidoscope Consulting (Thom Browne, The Elder Statesman, Sacai Man). Jake then joined John Bartlett as Communications Director. Prior to joining Kenwerks, he served as Menswear Senior Account Executive at LaForce + Stevens working on Perry Ellis, 2(X)IST and G.H.Bass & Co.
Nora Campbell, Entertainment Marketing Manager, started at Kenwerks as an intern in 2012. After graduating from George Washington University in Washington, D.C., Nora moved to Los Angeles and found her passion in marketing and fashion after having previously worked and interned in a variety of fields. Her love of working with people and her enthusiasm for creative brand development lend themselves perfectly to the Kenwerks team. While not at Kenwerks, Nora enjoys country music and yoga. She is also something of a television connoisseur with a particular penchant for The Wire.