I loved this paragraph that appears mid-article: "Romanticism is a refuge for fashion, and it’s the basis of many design visions, but the approach is much less satisfying now. We know more, for one thing. We’re aware of the powerful economies of former colonies, the complexities and hardships of others. We’ve seen enough interpretations of the ’60s in Marrakesh, and we certainly don’t want to see what amounts to a waiter’s uniform at a spa."
Here are some highlight images of Paris + Milan Mens S/S11 to write about.
On June 13th, 2010, Diesel, LASC and ClearChannel Communications held their second annual Los Angeles Gay Pride Party on their rooftop high above the West Hollywood parade route. Promising to be bigger and better than last year’s event, 2010 was the party to be at of all the Pride weekend’s festivities.
Themed “Be Stupid” from Diesel’s global branding campaign, the party was preceeded by a sales drive at LASC promoted for two weeks before the event. By spending $250 on Diesel product, customers were able to receive VIP wristbands to the party and all of the community was a buzz trying to get them.
Invites, posters, advertisements, evites and window displays all were branded against the Be Stupid theme and were hard to miss.
With the help of Diesel’s creative team, the rooftop was transformed into a Be Stupid campaign landscape. A large astro-turf lawn covered in colored lawn chairs and flanked by kiddie pools filled with water and plastic balls, branded balloons hung over head, a large bar filled with plastic balls, and a VIP sofa sitting area with plush pillows provided visual stimulation; while DJ/Producer Corey Craig provided the soundtrack, water guns provided some relief from the sunshine and playful models added to the fun.
Attended by over 1200 of our very good looking customers, Be Stupid showed everyone that Diesel, LASC and ClearChannel Communications throw the best Gay Pride event ever....
and left everyone....even our special guest Kelly Rowland... exclaiming “Now these boys know how to party”.
On June 9th, 2010, Koolaburra held their first ever New York City press preview for their upcoming Fall/Winter 2010 and new Holiday 2010 collection. Taking over the Liberty Hall space at the Ace Hotel, the event was filled with top fashion editors, bloggers, buyers and industry insiders.
The Liberty Hall was a perfect setting. Guests walked into a concert set up in a moody yet chic room filled with aged modern furniture. A wall of vintage speakers became an amazing product display, with various boot styles covering the entire space. Waiters served food and cocktails care of The Breslin.
The evening wrapped with a wonderful and sultry performance by Nicole Simone. Who kept the mood sexy and sophisticated.
ATTENDING PRESS: Vogue, Lucky, Nylon, Antenna Womens, Marie Claire, Black Book, Instyle, Instyle.com, Women’s Health, Shape, Self, JustJared, Footwear News, and NBC4
I'll have some more images up from the DIESEL + LASC + CLEARCHANNEL BE STUPID: LA PRIDE 2010 event tomorrow, but I wanted to get this up ASAP. It was awesome.
Great LA Times article on the shift in pop-culture from New York City to Los Angeles from the perspective of "Less Than Zero" author Bret Easton Ellis. Being a New Yorker myself, this is something that I believe full-heartily. LA is where it is at.
The opening paragraphs says it all: "New York is so over," says Bret Easton Ellis, sitting behind the glass-topped desk in his home office. "Who cares about New York? L.A. is where it's at right now."
Kenwerks is proud to be working on DIESEL + LASC + CLEARCHANNEL's Los Angeles Pride Party again this year. We will be taking over the rooftop again for a massive bash themed "Be Stupid" after Diesel's 2010 global campaign. Bigger and better then last year, the only returning element is super star DJ and Producer Corey Craig who will rock the house with many of newest remixes and a surprise guest performer.
PS: Don't ask me for free passes for the event. Go into LASC and spend $250 on Diesel and show those guys some $LOVE$.