ABOUT KENNETH LOO
Kenneth Loo, founder of kenwerks, inc; began his career at Dolce & Gabbana in Milan. He has held key marketing positions at fashion, retail, and media mega-brands such as Ben Sherman, Blue Marlin, Sports Illustrated, Q Media and LASC. Most recently, Ken was West Coast Director of Turner Public Relations, directing major accounts such as K-Swiss, Howe and Australia Luxe Collective. Ken is known equally well for his fashion-forward savvy and his aggressive, unified approach to brand-building.
kenwerks exists to provide a solution for companies needing seasoned marketing expertise but lacking the workload or budget to employ an in-house director of marketing. kenwerks covers all the bases, from advertising to pr to promotions, working with the client's team to leverage its resources and execute big initiatives.
In the current economic climate, an outsourced director of marketing can leverage a company's marketing budget much more effectively than an employee with limited experience and a narrow job description. Since its inception, kenwerks has worked closely with both established and emerging brands.
Ken lives in Santa Monica, CA with his Shiba Inu, aka The Fonz, who appears throughout this blog.